Our mission is to offer beautiful, natural, non-toxic products for babies and children that parents can trust, and to offer an alternative to cheap, throw-away plastic toys and traditional, un-stylish children's decor & furniture. 

We believe that children’s spaces can be just as stylish as the rest of the family home, whilst still being great spaces for them to play, develop and thrive.

Since launching in 2018, we have built up a range of 7500+ products across 80+ brands. Our key product categories include wooden toys, furniture, organic clothing, storage solutions, soft furnishings, wall art & more.

We've achieved £1.5 million+ in sales since launch with net profit in the last 2 years. With over 29k customers, we think we've made a good start, but have only scratched the surface of what is a large, but fragmented market.

With huge growth potential in the UK & US, we're looking for investment to scale our business & for you to join us on our mission to offer an alternative to cheap throw-away plastic toys and traditional, unstylish, kid's furniture & décor.